Change or Common Sense?

I don't know about you but I never cease to be amazed that no matter how often we ignore common-sense for the latest ideas, tools and strategies, we always seem to come back to the same starting point ... 'We are human beings who like to be respected for our views, intellectual faculties and the ability to make adult decisions.'

I've received some really great materials recently form a range of different disciplines ... marketing, education, sales etc, and do you know the latest ground-breaking, stellar secrets they're all telling me? 'Human beings like to be treated with respect and as human beings.'

I'll say that again, 'Human beings like to be treated with respect and as human beings.'

AMAZING! How simple is that?

So, I take heart that my convictions for ethical business are seen as important by others. It's not what we sell, or to whom ... but probably more to do with how we sell it.

Put yourself in your customers' shoes and ask yourself, "Would I buy this product from you and if so, why?" If you honestly can't answer both of those questions then perhaps we need to revisit the drawing board and re-think our approach. Until next time ...