Are We Really in a New World?

I see lots of notices and receive many communications telling me that we are 'entering a new world'; 'a new world is upon us'; 'the old has gone, the new has come' etc. But when I woke up here in the UK this morning it was the same sun shining through my window and I'm pretty sure it was my same wife and children who were in the house!

I think that sometime amongst all our terminology and push to be contemporary we miss a basic truth ... we are dealing with the same people (okay, a few more join each day, just as a few leave) who have the same concerns as yesterday (possibly more) and who are looking for the same as they were yesterday ... to be treated in a way that says to them, "YOU MATTER".

So the technology may change, the pace of life may increase, stress may increase, the feeling of a need to escape from the race may intensify, but this underlying need remains the same. As we serve our customers, what are we doing that is adding to their lives?

It's a sobering thought that we may not be doing very much, because we are giving them the wrong message before they get chance to ask the question.

So, are we in a new world, or just a new way of seeing what has always been?

Until the next time ...